The CHALLENGE

Making the world more human through a mobile-based social networking platform. The new feed aims to enhance user experience by allowing quick action on information, efficient content processing, and easy access to core actions. It also strives for an emotionally satisfying experience through frequent content updates, enjoyable card processing, and incentivizing card curation and recommendations. Computationally, the goal is to limit dynamic calculations on one screen to provide quick, actionable experiences.

Conclusion

As the lead designer on the Kalido product team, Mohit (our head of design at the time) was instrumental in improving the user experience of the Kalido platform's feed. Addressing the pain point of an overwhelming continuous scroll, Mohit spearheaded research efforts, consolidated findings, and drove problem-solving and ideation. With his design leadership and expertise, Mohit took charge of wireframing, design, prototyping, and smooth communication across different teams. The result was a comprehensive solution that accommodates experimentation and iteration, with rearrangeable rows, a categorical row for new content, "action cards," and a floating action button (FAB) to make core actions easier. A comprehensive audit of all content cards resulted in a new, consistent and easily processed card design language. The feed redesign is a prime example of our ability to deliver valuable user experiences.

CREDITS

HEAD OF UX

Mohit Sooka

RESOURCES

www.pixeden.com
graphicburger.com
www.mockupworld.co

Head of design

Mia Bester

Junior ux designer

Janeen Bredenkamp

Development

Retro Rabbit

Product / ux design for social network startup