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IDENTITY & SYSTEM DESIGN for lifestyle brand

Cover image for Mother of Plants Brand and System Design project.
Client
MOTHER OF PLANTS
Category
BRAND & SYSTEM DESIGN
DURATION
1 MO
YEAR
2020

The CHALLENGE

To create a brand identity and design system that would help Mother of Plants distinguish themselves as a youthful, feminine, inclusive, and growing lifestyle brand and online plant e-commerce store.
Mother of Plants Wordmark in green on white background. Designed by Can O' Baked Beans 2020
Split image: Left Side - Mother of Plants "Houseplants + good vibes" Poster in light green. Right Side: Mother of Plants Symbol in Dark Green on Light Green. Designed by Can O' Baked Beans 2020
Split image: Left Side - Mother of Plants Stacked Wordmark in Dark Green on Light Deep Safron.  Right Side: Mother of Plants "Houseplants + good vibes" Poster in light Deep Safron. Designed by Can O' Baked Beans 2020
Mother of Plants Symbol in Light Deep Safron repeated 3 times in a row. Overlayed on photograph of Mother of Plants Founder in green hoodie. Designed by Can O' Baked Beans 2020
Photograph of a hand holding an iphone displaying the Mother of Plants Online Store Home page designed by Can O' Baked Beans 2020
Split image: Left Botanical Art by Mother of Plants. Right - Botanical Art "Plant Hun" Tote bag designed by Can O' Baked Beans 2023
Split image: Left - Neem Oil Packaging design for Mother of Plants designed by Can O' Baked Beans 2020 Right - Botanical Art for Mother of Plants designed by Can O' Baked Beans 2023
Apple Macbook Pro Displaying Mother of Plants Online Store Landing Page designed by Can O' Baked Beans 2020

Conclusion

Mother of Plants' new brand identity has helped them stand out in a crowded market and better connect with their target audience. Their updated design system has also made it easier for them to maintain consistency in their marketing and advertising materials, leading to increased brand recognition and customer loyalty.

This project demonstrates our ability to understand our clients' unique needs and create a customized solution that effectively conveys their brand message and differentiates them in their market.
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Cover image for Dr Tash Brand and Identity Design project.
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